Imagine: an easy to follow strategy that can't fail to generate loads more business for your garage
Read this page because it will only take a couple of minutes
We Specialise in garages
We don't like hidden costs
For a Fixed £50 Per Month Here's what you get with garage.fm:
You get to concentrate on your business
And... we take away the pain of finding new customers online
AND I'll help you answer this important question:
If YOU were YOUR customer - Why would YOU choose YOU?
First: See Yourself as a Customer: You want help with a useful website and online services to grow your business. You don't want to be ripped off or pay for something you don't need and you want to know that you're making the right decision!
As a customer - You expect: I know what I'm doing, happy to answer questions and provide outstanding service to help build your business while removing any fears or doubt because we need to work together
Here's The Point:
All Customers are Smart Customers
Everything you do should show that you're professional and help remove customer fears.
After all, they're going to trust you're garage to look after a vehicle that could easily be worth £10,000 or more and represent their biggest investment after their home.
If you do a good job they'll tell friends about you and if you don't they'll tell everyone!
How long have you spent learning about vehicles so far?
Let's say you work 5 days per week (about 37 hours) for 5 years; take 4 weeks holiday and a few Bank Holidays etc
In 5 years you've spent about 9,000 hours Learning your trade!!!
As new vehicle models, parts and materials are released you need to keep learning to keep up!
What have your competitors been doing?
You guessed - The same as you!
Here's the Second Point:
Spectacular success just needs a little more work
It's amazingly simple to transfom your hard work:
Promote just ONE of your skills differently
Market ONE specialist piece of equipment cleverly
Add or Change just ONE element that can multiply success.
Here's Some Car/Vehicle Repair Questions To Force The Second Point Home:
Do you specialise in one make of car? E.G:
What Kind of Vehicle Do You Mainly Work On? E.G.
What about a particular Engine Type? E.G. Are you a
Do you focus mainly on Bodywork? E.G.
What is your main business? E.G.
What about a particular type of part repair? E.G.
How about Wheels? E.G.
Are you an Auto Eletrician or focus on Vehicle Electronics? E.G.
Here's A Few Questions About YOU:-
How do you feel about marketing your business now?
Do you see your business differently?
Is the smell of success getting stronger?
Can you taste it yet?
Think Trial and Feedback rather than Trial and Error
The secret is to be systematic and monitor feedback closely just as you would when monitoring fuel-air ratios when tuning.
Is it Too much Fuel or Not Enough Air?
What Are My Customers Looking For? - What's The Problem?
If you know the problem or the symptoms then you can start working on the solution - Right?
Why Me? - Why Isn't Someone Else Doing This?
Perhaps your competitors are offering a similar service.
Perhaps you just present the message better
Perhaps they trust you more or you reduce the fear-factor
Can I Fix This? - What is Possible?
OK, Let's imagine a breakdown recovery vehicle drops off a car with owner.
Why? Because you're garage is within the "Free" Towing distance offered. Not a great recommendation of your service so far
The owner says they were driving along when the engine cut out without warning. They just filled it so can't be the fuel - Right?
They ask you "What's Wrong?" and "Can You Fix it?"
A successful repair won't give them a reason to use you again or recommend your garage in future
The expectation is that: You Can Fix It
You're a garage after all and that's what garages do!
Why am I different? - What makes me a safe bet?
So... you need to give them reasons why it was lucky for them that they came to you.
You let them know, it's possible that the fuel was contaminated with water or that maybe chlorine killed the lambda sensor.
You can tell them you have the latest diagnostic equipment that can help pinpoint the general area of failure.
This will either support your initial impression or save hours of expensive trial and error
It will also help you give a better idea for the cost of repair and timescale...
Here's the third point:
Being Systematic Can Get Better results in Less Time
Let them know you're methodical and will find the root cause of the problem and offer an ideal solution.
You can do this because of your experience and expertise.
Just like the diagnostic equipment; have you thought about how you can get feedback to grow your business online?
Who's looking for your Services?
What do they want?
Do You offer that service?
How can more people find out?
Fix A Good Impression into Your Customer's Mind
What areas of your service will help convince your customers to use you again?
OR Get in touch for the first time?
How can you let them know your services are:
There are all sorts of ways I can help differentiate your business.
Some will be safe and conventional based upon feedback from thousands of visitors to garage websites
and some will be experimental where a good guess is the best starting point:-
Ready - Fire - Aim
If you've ever fired a rifle at a target then you'll know that the sight needs to be adjusted for distance. So you shoot at the centre and see how far the sight is off... You keep adjusting and firing - Within a few shots - You Aim - Fire - Bullseye!
I Help Your Garage Find New Customers Online
Why will a clear message work better?
Human Memory - You can only really keep about 5 to 7 items in your short term memory
Too many messages or Too much information and your message can be lost, mixed up or confused
It's easier to forget or miss entirely
Have you ever watched TV - Seen a visually stunning advert then asked:
What's it for?
You're confused because there's no clear message.
Here's the fourth point:
A Clear Message Sells Because It Avoids Confusion
New Online Customers are there waiting for your services.
They need a clear message to tell them why they should use you
What makes your garage different?
What makes your garage the best choice around?
How are you going to tell potential customers?
What will they read?
What pictures or photos will best show your services?
Is there a better way?
Here's the Fith Point:
If YOU were YOUR customer - Why would YOU choose YOU?
If you've read Points 1 to 4 you'll have a much better idea of what can set your garage apart.
You may not be able to put it into words but you can sense it in the back of your mind.
As an outsider looking into your business I can help reveal the reasons to choose you
How? Because this is what I do!
For Example: JULY 2009 -
Here's Statistics of A few of The UNIQUE Visitors to just ONE website:
Call 0191 2684473 Now and I will happily give you advice and even build a website for your business to prove that our methods work.
I'll invest £100's of pounds worth of unique knowledge and spend my time so you don't have to take a risk with Garage.FM
In 30 days I expect you to make much more money from my services than the amount you would have paid me.
Unless you ring and act now;
How many possible new customers will you lose to another garage?
If you're not happy or not convinced you have taken NO RISK and invested NO MONEY.
Imagine I'm right! Then in future you'll be paying me from the extra profits I'm helping you make NOW.
I'm sure you'll want to keep going and that's why I'm prepared to do so much for you free of charge in advance
You'll soon realise I help everybody win:
You gain more business
Your new customers get the vehicle repairs or services they need
And I continue to help your garage for a small amount
Because you're happy with the Service & Results
Will you continue to lose business to other garages?
OR ring 0191 2684473 Now To Find Out More?
Garage.FM is a North East based company specialising in online services to help garages.
Offering a network of websites to help drivers, businesses and vehicle owners to find a local reliable garage for vehicle repairs, servicing & MOT, Performance Tuning and Parts.
Get your car inspected and serviced before your MOT to make sure your brakes, lights etc are working properly. Make sure your oil and filters are fresh.